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Types of Digital Marketing

In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer, and that is why, when it comes to nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is very important to know different types of Digital Marketing opportunities that are available to your business.
According to Salesforce, 75% Of Total Marketing Budget Will Go To Digital Marketing.
Digital marketing today depends upon the types of audience interactions. It revolves around managing and harnessing of different types of Digital Marketing Channels- And that is why we came up with this post to help you know how many types of Digital Marketing services are available to you.

1. Search Engine Marketing & PPC

Search Engine Marketing (SEM) is one of the most primary types of Digital Marketing services that help businesses gain market online via Ads on search engines such as Google, Bing or Yahoo.
SEM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising.
Unpaid SEM is SEO while Paid SEM is PPC.
In this section, we will mainly focus upon PPC, which is one of the speediest types of Digital Marketing channels that drive targeted traffic to your web pages and related services.
PPC can be understood as buying traffic via paid search listings that help marketers get more web traffic through desktop and mobile web searches.
There are different synonyms and acronyms related to SEM such as Paid search ads, Paid search advertising, PPC (pay-per-click), PPC (pay-per-call), CPC (cost-per-click), and CPM (cost-per-thousand impressions).

The formula to calculate PPC is- Pay per click ($) = Advertising cost ($) ÷ Number of ad clicks

  1. Product Seller
  2. PPC Marketer
  3. Landing Page
  4. Landing Page Provider
  5. The viewer or the Visitor
PPC or Paid SEM is best for the businesses that have a good spending plan and want to use the best ways to gain traffic and ensure better online recognition in the quickest turnaround.
Using such types of Digital Marketing needs AdWords experts who can exploit the paid advertising in the most targeted and result driven campaigns.